JAR Inside the Research Podcast
Business

JAR Inside the Research Podcast

by Journal of Advertising Research

This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next. 

41 episodes
EN-US language
All Episodes
1
Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
15:38 Mar 12, 2026
2
Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
16:47 Mar 5, 2026
3
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses
12:29 Feb 28, 2026
4
Do cultural cues make expensive products feel more appealing?
22:44 Dec 11, 2025
5
The Face of AI Endorsement — Human vs. Cartoon Avatars
7:59 Dec 4, 2025
6
How Life Transitions Shape Response to Ad Repetition
19:34 Nov 20, 2025
7
Why Do Viewers Sometimes Watch Skippable Ads?
18:36 Nov 14, 2025
8
Do Blurry Backgrounds Make Video Ads More Persuasive?
14:44 Nov 7, 2025
9
How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?
18:56 Oct 29, 2025
10
Harmony or Discord? GenAI and Human Creativity in Advertising
12:17 Oct 24, 2025
11
When “AI” in an Ad Helps… and When It Hurts
18:57 Oct 17, 2025
12
How Agencies and GenAI Actually Create Together
10:19 Oct 10, 2025
13
How Much Personalization Is Too Much in AI Ads?
20:06 Oct 3, 2025
14
The Ad Program Congruence Effect on TV Ad Viewing
22:43 Sep 26, 2025
15
When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands
20:41 Sep 19, 2025
16
How Agencies and GenAI Actually Create Together
10:19 Sep 13, 2025
17
Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?
19:55 Sep 13, 2025
18
Targeting Couples—Are Dyad Exposures Greater Than One Plus One?
23:49 May 15, 2025
19
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
24:08 May 8, 2025
20
Does Sadness Sell? Understanding Emotional Appeals in Fundraising
28:21 May 1, 2025
21
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
17:10 Apr 24, 2025
22
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
14:38 Apr 10, 2025
23
An Examination of Digital Accessibility Within Social Media Platforms
30:43 Apr 3, 2025
24
How Is Influencer Follower Size Related to Brand Responses?
28:20 Mar 27, 2025
25
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
21:59 Mar 20, 2025
26
Immersive Ads That Work: How Co-Creation Drives Engagement
16:45 Mar 10, 2025
27
The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising
20:39 Sep 2, 2024
28
How Positive and Negative Appeals Influence Donor Decisions
16:27 Aug 2, 2024
29
Bridging the Credibility Gap in Brand Activism
24:00 Jul 24, 2024
30
Why Less is More in Radio Advertising
22:39 Jul 17, 2024
31
The Impact of Virtual Reality on Charitable Donations
12:53 Jul 11, 2024
32
The Hidden Power of Music in Advertising
18:32 Jul 2, 2024
33
Unlocking the Secrets of Sponsorship Retention
22:15 Jun 27, 2024
34
Scent Strategies: Unleashing Implied Explosion in Perfume Ads
27:12 Jun 20, 2024
35
Green Advertising Insights: The Power of a Single Tip
19:33 Jun 13, 2024
36
Advertising and Company Value: Unpacking the Financial Impact
28:11 Jun 10, 2024
37
Can We Turn ASMR Experiences Into Advertising?
17:20 Apr 7, 2024
38
How Brand Managers Can Maximize Engagement with ASMR YouTube Content
39:03 Mar 25, 2024
39
Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition
29:21 Feb 26, 2024
40
Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?
22:07 Nov 17, 2023
41
Hey Fatso! Do Ads that Mock Customers Really Work?
26:51 Nov 10, 2023
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