About this episode
Welcome to the Asia Wine Market and Episode 2634 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews wine consultant and digital content creator Mohona Chowdhury to explore the Indian wine market. They discuss the EU–India trade deal and its impact on import duties, emerging opportunities, and the role of major state monopolies.
The conversation also covers the Indian wine consumer profile and preferences, strategies for digital marketing targeting Indian audiences, and educational initiatives for wine professionals in the country.
Key learning objectives:
Understand the structural and regulatory complexity of the Indian wine market.
Identify who the Indian wine consumer really is and what drives them.
Learn how Italian wineries can adapt their communication, storytelling, and digital strategy to resonate with Indian audiences.
Bonus - Mohona Chowdhury’s favorite wine spots:
Delhi: Captain’s Cellar at Taj Hotel, Perch Wine Bar
Bangalore: Wine in Progress
Influencers mentioned by Mohona:
Sonal Holland MW @sonalholland_masterofwine
Ankush @sipwithkush
Devati Mallick @devatimallick
The advertisement mentioned: https://youtu.be/RId_UXL3rI8?si=vUXFFKkMp9JuZ0Xs
More about today’s guest:
Mohona Chowdhury is a wine consultant, educator, and writer based in France. Born and raised in India, her journey took her from luxury hospitality with the Oberoi Group to completing a Master’s in Wine and Hospitality Management with KEDGE Business School and École Hôtellerie de Lausanne. She has worked as a sommelier inMichelin-starred restaurants in Paris and hosted tastings in Burgundy, while also writing for Indian and UK wine publications. Mohona is especially passionate about making wine education more inclusive and helping European producers better understand the evolving Indian market through storytelling, digital communication, and cultural insight.
Connect:
Website: https://www.thewinediangirl.com
Linkedin: https://www.linkedin.com/in/mohona-chowdhury-61684b18a
Instagram: https://www.instagram.com/the_winedian_girl/
More about the host:
Roza Zharmuk
