About this episode
Video episode!Start Summit 2026, an event organized by students in Switzerland. Featuring an elevator and a challenge every entrepreneur knows well: explain a complex idea in 60 seconds without losing what truly matters.From Start Summit 2026 in St. Gallen, we recorded an Intangiblia Flash episode capturing the energy of a place where investors, founders, and inventors come together to accelerate, expand, and turn real technology into reality.The best founders don’t treat intellectual property like paperwork, they treat it like strategy. I walk around the Start Summit, talking about patents, trademarks, open-source licensing, and the real reason IP matters to customers and investors. If you’re building a startup and wondering what “defensible” actually means, these short interviews make it concrete in minutes. We talk about a dual approach that many deep tech companies overlook: patent the core hardware innovation while keeping software open source under a permissive license to drive adoption and let customers go deep without fear of IP constraints. Then we jump into consumer and assistive tech, including a cat health-monitoring station that measures intake, temperature, and more, plus a smartwatch built for people with cognitive impairments that uses symbols, schedules, and voice prompts. It’s a reminder that product design, trust, and usability can be as important to protect as the underlying tech. An experienced investor and company builder shares why IP is a game-changer in biotech, medtech, semiconductors, and industrial technology, especially when partnerships or acquisitions are the likely path to scale. We also touch on common founder pitfalls, like filing too early, and why a strong IP portfolio is something you reinforce over time, not a snapshot you frame once. If you want more founder field notes like this, subscribe, share the episode with a builder friend, and leave a review with the smartest IP lesson you’ve learned so far. Video episode!Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private
