About this episode
Julia Berolzheimer and Thomas Berolzheimer have spent 15 years turning a fashion blog into one of the most powerful e-commerce brands in the creator economy. What started with a camera and an idea in 2011 has grown into a multi-platform empire spanning a blog, Instagram, Substack, ShopMy, Amazon, and their newest venture, Coreli.
What You'll Learn:
How Julia and Thomas built one of the most trusted brands in the creator economy
Why curation beats creation when it comes to driving real commerce
How they think about managing content, platforms, and technology as a team
Where AI fits in and where it doesn't for creators who've built on authenticity
What the next decade of the creator economy actually looks like
Chapters:
01:52 Intro
02:35 The Beginning of Julia and Thomas's Journey
04:45 Milestones and Evolution of Gal Meets Glam
06:41 Curation and How Julia Starts Every Morning
11:30 Managing Content Across Different Platforms
15:34 ShopMy
20:25 Tools and Technology
25:20 How Julia and Thomas Work Together
29:00 The Future of the Creator Economy
31:05 Using AI for Influencer Content
35:45 Quickfire Round
Follow Julia and Thomas Berolzheimer:
Julia Berolzheimer Blog
Julia's Instagram
Thomas' Instagram
Substack
Coreli
Follow Inspired:?
Website
LinkedIn
X
Instagram
Substack
