About this episode
ShopMy co-founders Harry Rein and Tiffany Lopinsky are building the most sophisticated three-sided commerce platform that revolutionizes how creators monetize authentic recommendations, how brands scale through trusted advocates, and how consumers discover products through curated networks they actually trust. Powered by intricate product graph technology and advanced data infrastructure that maps millions of products across retailers, they're architecting the future of commerce driven by intentional curation rather than algorithmic impulse buying.
What You'll Learn:
Why the "curator economy" matters more than the "creator economy"
How their Circles feature creates personalized shopping through trusted networks
The product philosophy of minimizing "calories" in user experience design
How they thought through scaling ShopMy’s audience
Why authentic recommendations outperform traditional performance marketing
How complementary co-founder skills drive success
The "sweep the floors" mentality that keeps leadership embedded in daily work
Chapters:01:53 Intro03:30 From Boston Foodies to Engineering Complementary Backgrounds10:08 The ShopMy Genesis Solving Creator Monetization14:18 Breaking Down ShopMy Three Core Constituencies18:39 Introducing Circles Personalized Shopping Through Trust25:27 The Three Phases of Building ShopMy26:35 Product Philosophy Minimizing Calories in User Experience32:38 Cutting Through the Noise Where Shopping Journeys Begin34:32 Opportunities Scaling Creator Performance Marketing36:25 The Role of AI in Taste and Personalization37:49 From Creator Economy to Curator Economy44:10 Funding Strategy Building for the Long Term46:10 Building the Team The Sweep the Floors Leadership Philosophy52:20 Personal Discoveries What the Founders Buy Through Circles
Follow ShopMy:
• ShopMy Website: https://shopmy.us/home
• ShopMy Linkedin: ?https://www.linkedin.com/company/shopmy-/
• ShopMy Instagram: ?https://www.instagram.com/shopmy/
Follow Inspired and Alexa:
• Instagram: https://www.instagram.com/inspiredcapital/
• Linkedin: ??www.linkedin.com/company/inspired-capital-partners/
• X: https://x.com/inspiredcap
• Website: ??https://www.inspiredcapital.com/
