About this episode
If you’ve ever asked yourself, “Where in my episode should I put my call to action?” — this one’s for you. Because even if your CTA is perfectly worded, it won’t drive action if it’s in the wrong spot or the listener payoff isn’t clear.And if your audience isn’t taking the next step, you’re not just missing out on listener engagement—it’s a hidden leak in your lead flow, costing you potential clients and revenue you don’t even realize you’re losing.In this episode, we’re breaking down exactly where to place your calls to action, how to track if they’re working, and what to do with that data once you have it. Plus, I give you a super simple CTA framework you can swipe and start using in your next episode.So if you're tired of giving CTAs that feel awkward (and you’re ready to say yours like a human and finally know if it’s doing what you want it to do) hit play and let’s dive in.1:00 – The Worst Place to Put Your CTA (and Why It Turns Cold Listeners Off)2:40 – The Only “Rule” for CTA Placement That Actually Matters3:22 – Where Your CTA Actually Belongs (Hint: It’s Not Pre-roll, Mid-roll, or Post-roll)6:52 – Why Saying Your CTA Like a Human Gets More Clicks (and Builds Trust)9:08 – The 3 Parts Every Strong CTA Should Include13:03 – How to Test, Track, and Tweak Your CTAs for Better Results Other Episodes You’ll Love:How Do I Give a Podcast CTA That Doesn't Sound Salesy? ? This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com Thi
