Turn Strangers Into Listeners With This Audience-Borrowing Strategy | Lauren Passell, Tink Media

Turn Strangers Into Listeners With This Audience-Borrowing Strategy | Lauren Passell, Tink Media

21:26 Nov 19, 2025
About this episode
Podcast growth won’t come from convincing the same people who already know, like, and trust you to finally listen. Real podcast growth comes from turning strangers into listeners. But with no budget for ads and no time for social media, how do you actually make that happen?In this episode, Lauren Passell of Tink Media breaks down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared so your podcast doesn’t stay invisible while others in your niche take off. So if you’re ready to grow beyond the same 50 loyal listeners and finally start reaching new ones, hit play and let’s dive in.3:12 – Why Catering to Your 50 Loyal Listeners Stops New Ones From Finding You 11:44 – The Hidden Shortcut to Finding Podcasts With Your Exact Audience15:27 –A Zero-Cost Way to Get Promoted on Other Shows Every Week Without Podcast Guesting18:59 – The Pitching Fix That Gets More Collaborators Saying Yes to You 22:36 – How to Turn One Small Collaboration Into Ongoing Listener Growth Episode Links:Rephonic.com/graph Meet Lauren Passell: Website | LinkedInRead Lauren’s Podcast The Newsletter Other Episodes You’ll Love:3 Low-Lift Ways to Get New Listeners Without Living on Social MediaOne Surprising Way to Reach New Listeners Without Guesting or Social Media  ? This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insi
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