About this episode
You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn listeners into leads.In this episode, I’m breaking down the real reason CTAs feel awkward, the difference between a call to engage and a call to action (yes, they’re different), what to say instead of stacking five random asks at the end of your episode, and how to say exactly what listener needs to hear to take the next step.If you’ve ever felt unsure of what to offer, how to offer it, or afraid of pushing people away when you do — hit play and dive in.1:02 – The Surprising Reason You Freeze Up When It's Time to Give a Call to Action (CTA)2:22 – What Not Giving a CTA Is Costing You7:36 – How to Guide Your Audience From Listener ? Lead ? Client8:52 – What a Strong CTA Actually Sounds Like14:15 – Why You Don’t Need a New Freebie for Every Episode16:02 – The 2 CTA Entry Points I Recommend (And Use)22:06 – How to Handle CTAs When You Have a Sponsor24:08 – What to Do Next If You Want Your CTAs to Start Driving Real Results Other Episodes You’ll Love:If Your Podcast Isn’t Converting Listeners to Leads, This Could Be Why ? This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insights: