About this episode
Most podcasters think growth comes from hustling guest appearances or endlessly turning episodes into short-form videos for social media. But guesting eats up hours you don’t have, and social posts won't grow a show. So when you’re an independent podcaster without a big budget for ads (and without a lot of extra time), what actually works?Lauren Passell of Tink Media is back to reveal one of the most overlooked organic strategies for podcast growth that lets you repurpose content you’re already creating and put it in front of new perfect-fit listeners. You’ll learn why this little-known approach works even for small shows, how to find the right partners, and how to set it up to grow your podcast in as little as 15 minutes a week. So before you waste another second chasing guest spots or grinding out clips that no one watches, hit play and let’s dive in. 3:01 – Why Guesting and Social Media Don’t Deliver Long-Term Growth7:12 – The Real Reason Newsletter Swaps Work Even for Small Shows12:34 – Why Your Own Email List Makes Every Swap More Valuable19:57 – What to Offer Collaborators Even If You Think You Have Nothing to Give23:41 – How to Tell If a Newsletter Swap Actually Worked Episode Links:Rephonic.com/graph Meet Lauren Passell: TinkMedia.co | LinkedInRead Lauren’s Podcast The Newsletter Other Episodes You’ll Love:The Audience-Borrowing Strategy That Turns Strangers Into Listeners3 Low-Lift Ways to Get New Listeners Without Living on Social Media ? This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Acc
