About this episode
Your podcast isn’t stuck at the same download count each week because you “need more marketing.” In most cases, it’s because when marketing does send people your way, new listeners don’t see a reason to click, and scroll right past. In this episode, we fix that.In this Fix My Pod coaching session, I’m sitting down with estate planning attorney Sara Ecklein to pinpoint what her show is accidentally communicating to new listeners, identify where her cover art and show title are keeping people from clicking, and show what you can change on your show today so the right person knows in seconds, "Holy cow, this IS for me!"So if you keep checking your stats and you’re tired of seeing the same download numbers staring back at you week in and week out, hit play and let’s dive in.1:45 – What a New Listener Decides About Your Show in 0.5 Seconds3:20 – The One Question Listeners Need Answered Before They’ll Click Play7:05 – What “Great Episode!” Feedback Really Signals About Your Messaging10:30 – The 5 Things Listeners Scan Before They Click Play—or Scroll Past14:40 – The Hidden Metric That Tells You If Your Cover Art Earns the Click19:10 – The Low-Lift Way to Turn Someone Else’s Audience Into New ListenersEpisode Links:Listen to Sara’s Podcast: The Legacy of LoveOther Episodes You’ll Love: 4 Signs It's Time to Rebrand Your PodcastHow to Choose a Bingeworthy Name for Your Podcast3 Podcast Cover Art Mistakes You Didn't Know You Were Making? This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO:
