About this episode
One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else.In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps your ideal listeners find you faster. So if you want your show to be the one listeners see first when they’re searching for what you teach, hit play and let’s dive in.0:54 – The Real Reason Half of Your Potential Audience Can’t Find You 7:41 – How to Spot the Best Keywords to Get Found by the Right Audience14:08 – Broad Keywords vs. Niche Keywords (and Why You Need Both) 21:34 – Where to Put Podcast SEO Keywords for Maximum Ranking Power28:50 – How to Stay in the Top 5 in Apple & Spotify Search Once You Get There Episode Links:Podcast SEO Mastery Course Done-for-You Podcast SEO DIY with Ausha Other Episodes You’ll Love:3 Signs Your Podcast SEO Is Paying Off41% Podcast Growth in 30 Days With Podcast SEO. Here’s How. Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered ? This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasti