About this episode
Mike "C-Roc" Ciorrocco is an entrepreneur, performance coach, author, podcaster, and motivational speaker known for his work in personal development, business branding, and turning adversity into "rocket fuel" for success. He emphasizes faith, authenticity, and mission-driven leadership, often drawing from his own experiences with setbacks to inspire others. Mike is the founder and CEO of That1 Brand and That1 Agency, a PR, media, and branding consultancy focused on amplifying entrepreneurs' voices through podcasts and strategic exposure. Mike is the host of the That1 Podcast (previously What Are You Made Of?), where he interviews guests on topics like high performance, biohacking, faith, and business growth. In this episode, Mike shares his views on the role of 'celebrity' in entrepreneurship, the common pitfall of avoiding confrontation and being stuck in "maybe's" and much more. RESOURCES: Learn more about Mike C-Roc here: https://that1agency.com/ Instagram: @mikeycroc Get the book Rocket Fuel Mike co-authored with Grant Cardone here: https://amzn.to/49Jh1cq Get 15% off Peluva minimalist shoe with coupon code COACHTARA here: http://peluva.com/coachtara CHAPTERS: 0:00 Intro 3:53 Mike's personal background 11:00 Most people live in a chase mode 14:56 The pitfall of avoiding confrontation 24:25 Stuck in "maybe's" 28:40 The importance of getting clarity 35:22 All celebrities are manufactured 41:50 Using AI as a mindset coach 43:35 Ego vs. being authentic WORK WITH ME: Are You Looking for Help on Your Wellness Journey? Here's how I can help you: TRY COACH TARA APP FOR FREE: http://taragarrison.com/app LEVEL UP PROGRAM: http://taragarrison.com/level-up INDIVIDUAL ONLINE COACHING: https://www.taragarrison.com/work-with-me CHECK OUT HIGHER RETREATS: https://www.taragarrison.com/retreats SOCIAL MEDIA: Instagram @coachtaragarrison TikTok @coachtaragarrison Facebook @coachtaragarrison Pinterest @coachtaragarrison INSIDE OUT HEALTH PODCAST SPECIAL OFFERS: ☑️ Upgra
