The Man Behind $2M in Creator Revenue: The One Influence Advantage AI Can’t Replace
HomeInfluence Anyone › Episode

The Man Behind $2M in Creator Revenue: The One Influence Advantage AI Can’t Replace

1:00:32 Nov 25, 2025
About this episode
How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 Personal brand and what makes you influential0:05:17 What transparency in branding really means0:15:31 The four major traits that earn trust0:20:48 Optimizing for revenue vs. trust and influence0:31:04 Why most creators fail0:34:02 How to craft a premise to target a large market0:39:09 The importance of talking to your customers0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode0:51:43 Jay's strategy for who is starting now as a creator0:57:31 A letter to Jay Clouse’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeXFacebookInstagramListen to Jay Clouse's podcast, Creator Science.Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.? Go to: www.howiechan.com/subFollow, subscri
Select an episode
0:00 0:00