About this episode
How Can I help you?In this episode of the Legend Effect Podcast, host Howie Chan interviews Steve Martin, an expert on influence and persuasion and the CEO of Influence At Work, who learned and closely collaborated with the godfather of persuasion, Dr. Robert Cialdini.They delve into how the answer isn’t always more data and what it actually takes to ethically persuade someone, the difference between winning the argument and winning the outcome, and the power of story for bringing someone to your side. The discussion emphasizes that having a compelling case is not enough to influence and persuade people.Steve provides us with the three-part influence equation that’s behind effective influence and persuasion, and the biggest mistakes people make when trying to persuade others and how to avoid them. He also shares real-life examples of how to apply the ideas, tips, and techniques he presents.Episode Breakdown:03:11 The stories we tell ourselves and how they’re a tool of self-persuasion05:30 How Steve ended up in the world of persuasion and influence08:27 What most don’t know about Cialdini’s revolutionary book, Influence12:12 Having a compelling case is actually not enough17:35 You can be ?a highly successful persuader and still be ethical 19:52 How to be an influential individual or brand, not just now but in the long run23:12 The influence equation: how it came to be and what it’s all about28:38 Applying the influence equation with real-life examples32:52 How context affects influence and persuasion35:44 The essential role of story in successful influence37:54 The 2 biggest mistakes that keep you from the outcome you want43:10 Get out of the trap of thinking you’re always the best messenger46:38 The messenger traits that make people listen49:11 Cost-effective ways to present your case in the most compelling way52:37 The one skill that’s always in high demand even in the age of AI55:53 How our feelings influence our decisions1:00:40 A different way to present an idea that guarantees the best results1:05:49 Steve’s reflection on his successful journey1:08:06 A letter to Steve Martin’s younger selfReach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.From Our Guest:WebsiteLinkedInFind all his books here.Check out Steve Martin’s course for The Economist,
