About this episode
How Can I help you?Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Brian Ahearn, ?one of only a dozen people in the world certified to teach Dr. Robert Cialdini's method, and who has trained thousands of professionals on how to ethically move people to action.They delve into how to become more persuasive by serving instead of manipulating, as well as the everyday influence that shapes our lives. The discussion emphasizes the importance of not only learning or teaching the principles of ethical influence but also living them out.Brian provides powerful models and frameworks to help you apply the principles of persuasion and influence, such as the T.I.M.E. method, the DEAL Model, and the Core Motive Model. He also shares how all of this can be used in real-life situations with stories of how he has successfully used these principles himself.Episode Breakdown:03:08 The impact of Brian's personal mission statement05:58 Brian's journey to learning Cialdini's work and teaching it11:48 ?What it takes to be an ethical influencer14:26 The benefit of establishing genuine relationships16:02 Don't forget to focus on what actually matters17:53 How Pre-suasion can make all the difference22:38 Using the T.I.M.E. framework to set the stage for persuasion28:01 The seven principles of influence in practice30:19 Powerful models and frameworks to help you apply the principles33:00 How using sticky notes can completely change the game37:39 Combining and amplifying different principles of influence42:29 The "8th principle": building and leveraging a strong personal brand50:11 The true power of the relationship part and ways to nurture them55:22 How Brian lives out his brand and the ?principles of influence57:46 ?The most powerful principle to influence ourselves1:00:19 Consistency, belief, identity, and attentiveness1:05:19 Increase the happiness at home with this advice1:08:06 A letter to Brian Ahearn’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeFacebookGet the InfluencePEOPLE Books.Watch Brian's TEDxNewAlbany Tal
