About this episode
How Can I help you?In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world.They delve into Katelyn's tough but life-changing journey of ?building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential.The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more.Episode Breakdown:03:12 How Katelyn ended up killing her startup07:07 The crazy surprises that came afterward13:53 The birth and evolution of Customer Camp18:27 How ‘Why We Buy’ became the business23:33 Jobs to be done and other customer insights that shaped Why We Buy27:36 Using behavioral science to influence others (including toddlers)31:07 The difference between influence and attention33:05 The hard choice behind building authority and becoming influential37:32 How to become Unignorable43:11 The role of reactance, envy, and mimetic desire in our choices49:04 The 7 F's of attention and other techniques for building influence59:02 Why shortcuts sabotage your influence1:04:21 Wallet-opening words and numbers 1:08:19 The 80/20 of influencing buyers1:09:51 A letter to Katelyn Bourgoin’s younger selfFrom Our Guest:WebsiteLinkedInXJoin over 63,353 marketing geeks in the Why We Buy Newsletter.Get the book, Wallet-Opening Words.Check out Katelyn's blog post about killing her startup.Participate in Katelyn's Pre-selling with Pre-suasion email challenge.Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.It’s time to turn up the volume on life, make your mark, and live your legend. ??
