Organized Real Estate's GTM problem
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Organized Real Estate's GTM problem

52:57 Oct 29, 2025
About this episode
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg dive into Sean Frank's Inman article, "NAR and the Real Estate Industry's Relevance Problem." They discuss how outdated MLS technology and excessive bureaucracy are stifling innovation in real estate. From permissioning delays to governance breakdowns, the hosts explore why MLS systems feel stuck in "Windows 95 mode" and debate how consolidation or standardization could spark change. Key Takeaways MLS permissioning and governance are major obstacles to innovation. Outdated tech systems like Matrix and Paragon still dominate the industry. Excessive committee layers make it nearly impossible for startups to launch quickly. Greg proposes a standardized, simplified data licensing process to fast-track innovation. Rob argues the problem stems from bureaucracy, not infrastructure or tech. NAR and CMLS lack the power to enforce national-level reform, leaving MLSs fragmented. Both agree the industry needs "fair permissioning guidelines" similar to standardized contracts in other fields.   Links Inman article: "NAR and the Real Estate Industry's Relevance Problem"  Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios   Production and Editing Services by Sunbound Studios
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