About this episode
Krithika Muthukumar is a marketing veteran. She is currently the VP of Marketing at OpenAI where she was the first marketing hire. Before that, she was Head of Marketing at Retool. Her longest tenure was at Stripe where she was hired as the first marketer and scaled with the company over nine years, from a 60-person team to 7500+. She began her career in Product Marketing at Google and Dropbox.–In today’s episode, we discuss:
Marketing lessons from OpenAI, Stripe, and Retool
The 3 pillars of Stripe’s approach to brand
How to manage resource allocation as a marketer
Adapting marketing strategy to different business models
Advice for early marketing hires
–Referenced:
Coca-Cola AI-generated wish card campaign: https://theprint.in/ani-press-releases/coca-cola-ignites-diwali-celebrations-with-unique-personalized-ai-generated-wish-cards/1840093/
Cristina Cordova: https://www.linkedin.com/in/cristinajcordova/
Gong: https://www.gong.io/
Greg Brockman: https://www.linkedin.com/in/thegdb/
Kenzo Fong: https://www.linkedin.com/in/kenzofong/
Retool: https://retool.com/
Stripe’s “Capture the Flag” campaign: https://techcrunch.com/2012/08/22/stripes-capture-the-flag-2-0-a-hands-on-contest-for-app-developers-to-test-their-security-know-how/
Stripe Press: https://press.stripe.com/
Stripe Sigma: https://stripe.com/us/sigma
Tanya Khakbaz: https://www.linkedin.com/in/tanya-khakbaz-a725732/
–Where to find Krithika Muthukumar:
LinkedIn: https://www.linkedin.com/in/krithix/
Twitter/X: https://x.com/krithix
–Where to find Brett Berson:
LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
Twitter/X: https://twitter.com/brettberson
–Timestamps:(00:00) Intro(02:43) Getting involved in Stripe(05:37) Evaluating success in product marke
