About this episode
Cameron Adams is the co-founder and Chief Product Officer at Canva, the design platform valued at $42B as of July 2025, used by over 230 million people every month.
Before starting Canva, Cameron was a designer and engineer at Google and co-founded Fluent, an email startup. In this episode, Cameron walks through Canva’s earliest days — from the remarkably fast courtship with co-founders Melanie Perkins and Cliff Obrecht, to the counterintuitive product decisions that helped Canva instantly resonate with users who thought they would never design anything.
In this episode, we cover:
How Canva turned social media managers into early evangelists
Balancing a huge vision with scrappy execution
Hard lessons from their near-silent launch day
The two growth levers that changed everything
And much more…
References:
Adobe: https://www.adobe.com/home
Atlassian: https://www.atlassian.com/
Campaign Monitor: https://www.campaignmonitor.com/
Canva: https://www.canva.com/
Cliff Obrecht: https://www.linkedin.com/in/cliff-obrecht-79ba9920/
Dave Greiner: https://www.linkedin.com/in/davegreiner/
Lars Rasmussen: https://www.linkedin.com/in/larserasmussen/
Melanie Perkins: https://www.linkedin.com/in/melanieperkins/
Mike Cannon-Brookes: https://www.linkedin.com/in/mcannonbrookes/
New York Stock Exchange: https://www.nyse.com/
Pinterest: https://pinterest.com/
Scott Farquhar: https://www.linkedin.com/in/scottfarquhar/
Where to find Cameron:
LinkedIn: https://www.linkedin.com/in/themaninblue/
Where to find Brett:
LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
Twitter/X: https://twitter.com/brettberson
Where to find First Round Capital:
Website: https://firstround.com/
First Round Review: https://rev
