About this episode
Farm businesses today are navigating increasing complexity — volatile commodity markets, rising input costs, succession pressures, and the need to think more strategically than ever before. In this episode of The Impact Farming Show, we sit down with Jonathon Haralson, rancher, farmer, and Founder of Empire Ag, to explore the realities producers are facing and the opportunities that still exist in modern agriculture. Jonathon shares his personal journey growing up during the farm crisis of the 1980s, how those experiences shaped his outlook on risk and business management, and the path that led him to ranching and eventually founding Empire Ag. Through his work helping producers solve complex financial and operational challenges, Jonathon offers practical insights into what's working, what's not, and where agriculture is headed next. From navigating difficult grain markets and strong cattle cycles, to identifying growth opportunities, succession planning, and preparing the next generation for leadership — this episode delivers honest, experience-driven insight for producers looking to strengthen their farm business. Episode Highlights • Jonathon's upbringing during the 1980s farm crisis and how it shaped his perspective on agriculture and risk • The journey from rancher and farmer to earning his broker's license and helping producers solve business challenges • Why Jonathon launched Empire Ag and the solutions the company provides to producers • The most common business struggles farmers face today — and how they can address them • Why advisory organizations like Empire Ag are gaining traction across agriculture • Jonathon's outlook on commodity cycles, including challenges in grain and opportunities in cattle • How producers can spot emerging opportunities and prepare for the future of farming • Practical succession insights for families preparing the next generation to take over the farm • Jonathon's advice for young producers entering agriculture today Timestamps 00:00 – Introduction to Jonathon Haralson Background, ranching roots, and founding Empire Ag 3:36 – Growing Up During the 1980s Farm Crisis Lessons learned and how it shaped Jonathon's risk management mindset 6:33 – Starting His Career in Agriculture Early career experiences and building a foundation in agriculture 10:00 – The Financial Challenges for Young Farmers Entering the Space Challenges and starting up farming now will look completely different now 17:40 – Starting His Own Farm Operation Challenges and getting gritty to start his operation 25:30 – Cost of Living Crisis in Agriculture & Challenges of Starting Jonathon and Tracy chat about the cost-of-living crisis and journey of entrepreneurship 36:12 – Entering the Advisory Space Obtaining his broker's license and recognizing the common challenges producers face 37:30 – Launching Empire Ag What the company does and the business solutions it provides to producers 47:00 – Why Farm Advisory Services
