About this episode
In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra virgin olive oil. We look at his entire creative process, breaking down exactly what makes his storytelling so addicting to watch. We cover the complete workflow: writing, drafting, editing, visual composition, and sound design. By the end of this video, you'll walk away with practical tools to become a better visual storyteller yourself. Enjoy!Get 60 days free Readwise Reader at https://readwise.io/davidperell/00:00:00 Intro00:00:35 The Video Process00:09:18 How to Research for a Documentary00:10:10 The Marketing for a Video00:13:15 Scripted vs Unscripted Content00:15:18 The only app I use to read articles [Readwise Reader] 00:16:44 Full Breakdown of Johnny Harris' 4M View Mormon Video00:45:34 Balancing Personal Passion vs Views00:50:27 Every Story is a Promise00:51:47 Highlighting Paradoxes in Human Stories00:58:56 The "There's More Going On" Approach01:03:20 Vox vs Independent YouTube01:04:26 Pillars of YouTube Writing01:05:27 Dealing with the Details in Complex Stories01:07:19 The Art of Surprising Viewers01:11:33 Learning from The Economist01:18:11 Human Stories01:21:05 Craftsmanship in the AI Age01:24:02 How Would Johnny Harris Teach a University ClassJohnny Harrishttps://www.youtube.com/@johnnyharrishttps://www.patreon.com/johnnyharrishttps://www.instagram.com/johnny.harris/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices
