About this episode
What if success isn’t about talent… but about multiplying your effort by 10?
In this episode, I sit down with Grant Cardone, CEO of Cardone Capital, to break down the mindset behind the 10X Rule, omnipresence in marketing, raising billions from retail investors, and why quantity always precedes quality. Grant shares how he built a $5B real estate portfolio, scaled a media machine that sends hundreds of millions of emails per year, and combined Bitcoin with multifamily real estate to create a new hybrid investment vehicle. We also unpack why most people underestimate effort, why repetition builds self-esteem, and why illiquidity may be the real edge in investing.
Highlights:
Why people systematically underestimate how hard success actually is
The real meaning behind the 10X Rule
Quantity vs. quality — why reps create excellence
How omnipresence builds brand power
The psychology of follow-up and rejection in sales
Raising over $2B directly from retail investors
Why retail capital can be more powerful than institutional money
The real estate + Bitcoin hybrid strategy
Illiquidity as an investment advantage
Tokenization vs. going public
Lessons from addiction, ego, and resilience
Why exceptional performance requires extreme repetition
Guest Bio:
Grant Cardone is the CEO of Cardone Capital, a private real estate investment firm managing over $5 billion in assets. He is the author of eight business books, creator of thirteen best-selling business programs, and CEO of seven privately held companies generating approximately $750 million in annual revenue. Over the past three decades, Grant has advised companies on sales expansion, profitability improvement, and operational scaling through disruptive marketing and training systems.
Recognized by Forbes as one of the top social media business influencers in the world, Grant built a global brand by embracing omnipresence, repetition, and relentless follow-up. Through Cardone Capital, he has raised billions from retail investors and continues to innovate with new financial structures, including real estate and Bitcoin hybrid vehicles and tokenized asset strategies.
Our Podcast now receives more than 300,000 downloads a month. Are you interested in sponsoring an episode? Please email David Weisburd at david@weisburdcapital.com.
We’d like to thank AlphaSense for sponsoring this episode!
Sponsor:
AlphaSense is the AI-powered market intelligence platform trusted by 85% of the S&P 100, helping investment professionals make faster, more confident, data-driven decisions. Built for hedge funds, asset allocators, private venture capital firms, and investment bankers, AlphaSense uses advanced AI and powerful search across premium proprietary content to surface the insights that matter most—before t
