About this episode
Tamara is the Founder & CEO of Bark Bistro Company, creator of Buddy Budder—a line of 100% natural peanut butters made for dogs. What began in her kitchen has grown into a nationally distributed brand available DTC, Ecommerce, independent retailers, and now expanding into mass and grocery channels. She is passionate about blending innovation and creativity, brand design, and business strategy to make products that bring joy and health to pets while scaling into new retail channels.
In This Conversation We Discuss:
[00:00] Intro
[01:37] Discovering ecommerce as the growth engine
[05:38] Solving a personal problem to spark a product
[07:18] Sponsor: Klaviyo
[09:24] Leading a category by entering early
[10:29] Choosing Ecommerce to accelerate growth
[12:10] Callouts
[12:20] Bootstrapping growth with early revenue
[13:57] Sponsor: Intelligems
[15:56] Validating demand through review data
[18:02] Listening to customers to improve goods
[22:03] Engaging customers to co-create the brand
[23:47] Sponsor: Electric Eye
[24:55] Learning while building the business
[26:28] Accepting mistakes as part of the journey
Resources:
Subscribe to Honest Ecommerce on Youtube
Healthy and natural peanut butter dog treats barkbistro.com/
Follow Tamara Coleman linkedin.com/in/tamara-coleman-07578a23/
Get your free demo klaviyo.com/honest
Book a demo today at intelligems.io/
Schedule an intro call with one of our experts electriceye.io/connect
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