About this episode
Julian Tcherassi is the founder of Magiktea, the first USDA Organic & Wildlife Friendly certified palo azul tea brand in the world.
Under his leadership, Magiktea has grown from a small independent startup into a nationally recognized wellness brand, now available in over 1,000 health food stores nationwide.
Passionate about natural remedies and sustainability, Julian started Magiktea with the mission to share sustainably sourced palo azul so that everyone can enjoy Mother Nature's most magical tea.
In This Conversation We Discuss:
[00:00] Intro
[02:06] Spotting an opportunity from personal experience
[02:56] Starting a business through personal readings
[05:06] Prioritizing retail over DTC for early traction
[06:53] Offering consignment as visibility strategy
[10:31] Callouts
[10:41] Embracing rejection as early sales training
[14:43] Sponsor: Klaviyo
[16:49] Learning advertisement tactics from founders
[18:41] Optimizing website to support conversions
[26:46] Sponsor: Intelligems
[25:46] Improving listings to outshine competitors
[29:26] Leveraging Amazon for exposure and sales
[33:25] Sponsor: Electric Eye
[34:31] Analyzing your brand for the winning message
Resources:
Subscribe to Honest Ecommerce on Youtube
Fluorescent alkaline palo azul tea magiktea.com/
Follow Julian Tcherassi linkedin.com/in/julian-serrano-tcherassi-97a891156/
Get your free demo klaviyo.com/honest
Book a demo today at intelligems.io/
Schedule an intro call with one of our experts electriceye.io/connect
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