About this episode
Orchestration – The Decision Layer of AI Growth
On this episode host Adam Turinas is diving into the “decision layer” of AI: Orchestration. This is where AI moves beyond just observing behavior and starts shaping how your go-to-market pipeline actually responds. He'll walk through a realistic healthtech scenario involving a complex sale to a hospital system to show you how orchestration works in the real world. He'll discuss how AI helps you prioritize accounts based on patterns rather than intuition, routes leads with actual conditional logic, and designs responses that coordinate multiple personas without creating chaos.
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