About this episode
🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬If you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brands are using to control the conversation in their industries, and the good news is, you can copy it.First, I clarify the difference between market share and mindshare. And if you win mindshare, you start influencing buying criteria long before anyone talks to sales. Then I walk you through examples (like a16z and HubSpot) and why their content isn’t “viral”—it’s consistent. I also reveal the real secret sauce to becoming successful.I’ll give you my practical framework, plus why you need an owner for guest booking if you want to scale.In This Episode:01:22 Mindshare vs. market share explained04:02 Example: a16z and “owning” tech conversations06:32 Example: HubSpot’s podcast ecosystem07:20 The real secret sauce is infrastructure09:01 Systems and tools to build your media machine12:20 Why guest booking needs an owner13:38 Winning the “silent” research phase in B2B▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide► The a16z Show - https://a16z.com/podcasts/Episode “owning” tech conversation:AI Hardware, Explained (July 2023)► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/► Resources to Grow Your Podc
