About this episode
Diane Szukovathy of Jello Mold Farm tells host Rebecca Kutzer-Rice how the need for standards for floral crops at the Seattle Wholesale Growers Market (SWGM) led to the creation of the new book Floral Standards: A Practical Guide for Harvesting and Delivering Professional Quality Products. They also discuss Diane’s journey in flower farming, the establishment of the Seattle Wholesale Growers Market, and the importance of quality standards in the floral industry. Diane highlights the collaborative efforts of local growers to create the Floral Standards book, which serves as a comprehensive guide for harvesting and delivering the highest quality flowers.The discussion also covers specific crops like dahlias, hellebores and sweet peas, emphasizing the need for careful handling and understanding of harvest stages to ensure product quality. She discusses the importance of harvesting methods, managing geotropism in flowers, and postharvest handling for getting flowers to market with as much vase life as possible. The conversation also touches on unique crops for local growers, pricing strategies in the flower market, and how the group at SWGM collaborated to write the book that will help growers know what the standard is for a wide variety of floral crops and how to meet it. Connect With Guest:Instagram: @jellomoldfarm, @seattlewholesalegrowersmarketWebsite: jellomoldfarm.com, swgm.coop Buy the book: swgm.coop/book/ Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.Sumisansui is Japanese irrigation brought to you by Wetterfrosch Farm Tools. Sumisansui is a proven tool that is highly adaptable for farms and gardens of all sizes. It is quick and easy to deploy, has a broad, rectangular coverage area and uniformly waters multiple beds at a time. It operates on low water pressure, has multi season durability and is exceptionally gentle on seeds, plants and soil. Learn more at wetterfrosch.farm.Farmhand is the all-in-one virtual assistant creat