About this episode
Work with me (done-for-you growth): Apply to the Grow The Show AcceleratorWatch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!He scaled Deal Machine to $12M/year… then growth stalled.In this episode, David Leko (CEO of Deal Machine) reveals how he broke through a revenue ceiling by doing something most CEOs overlook — starting a podcast. After 500 episodes, the results speak for themselves: 5 inbound DMs every day, a $4,500 product he didn't know his customers needed, and getting paid every month to market his business.You won't believe the ROI, and how repeatable his strategy actually is.Topics Discussed:Introduction (00:00)Why he started a podcast for his business (00:56)Getting paid to market his business (03:11)How he got over being shy on camera (04:57)The business owner’s secret source for podcast guests (06:32)How podcasting revealed a hidden problem in his business (07:58)Why structured episodes always outperform (10:00)How podcasting unlocked a hidden revenue stream (11:46)The *true* ROI of podcasting (13:40)How he fits podcasting into his busy schedule (15:24)Why your show format matters for growth (19:03)What you're doing wrong with short-form clips (21:47)Hiring for social media content (24:58)MORE FROM KEVIN:Got feedback on this episode? Submit it here.Take the FREE 12 Days of Podcast Growth Ema
