About this episode
?? Getting to Hell Yes! with Thomas Demiranda of YugoThomas Demiranda, COO of Yugo brings a global perspective on student housing, operations, and creating communities that truly put residents first. With experience scaling across regions and navigating fragmented markets, Thomas knows what it takes to balance efficiency, culture and growth.In this episode, we cover:The unique challenges and opportunities in student housing todayHow Yugo builds a consistent experience across diverse marketsLessons in operational excellence and scaling with purposeWhy aligning incentives matters more than slogansHow to bring culture and community into the heart of real estate operationsKey takeaway: Getting to “Hell Yes” isn’t just about filling beds, it’s about building systems and communities where students thrive and operators succeed.
