About this episode
Jake Stoll – Director of Partnerships at Rent Ready, a national turn services provider helping property managers simplify and standardize make readies.From sticky notes to standardization: how property managers can cut turn times, improve resident experience, and unlock NOI.Key Quotes“Most make ready boards are in the back of a basement somewhere totally siloed.”“We’ve seen average turn times at 18 days but management companies want 5.”“The first nine days determine retention. Speed without quality isn’t enough."“Data gives you visibility: reliability rates, quality rates, actual vendor performance.”“Patience is critical. Be present, be consistent and the change will come.”HighlightsThe Problem: Unit turns are still tracked on whiteboards and sticky notes, leading to siloed communication, delays and lost revenue.The Impact: Industry averages show turn times of 18 days, costing operators thousands in lost rent and damaging occupancy rates.The Rent Ready Solution:National vendor network bundled under one system.Software-driven scheduling and automation to cut turn times to ~4.25 days.Dashboards that give property managers visibility into quality, speed and vendor reliability.Resident Experience: The first 9 days in a unit are critical to retention. Poor turns mean work orders pile up immediately, increasing churn.Growth Trigger: Companies feel the pain most acutely during expansion when old processes don’t scale and visibility gaps become costly.Guillermo’s Key TakeawaysTurns are not just a cost center, they’re a strategic growth lever.Speed + quality must work together. One without the other creates churn.Data-backed visibility transforms turns into a predictable, repeatable process.Patience and presence matter when driving change in an industry built on status quo.Track not just speed, but quality. What percentage of your turns create immediate work orders?
