About this episode
“We don’t sell showers. We sell lease-ups.” — Yovonne KennyThis episode is a masterclass in operational selling.Yovonne Kenny known for scaling Preferred Floor & Tile into an 8-figure brand and now leading at Palisade ACP joined us to break down why the real sale isn’t the product… it’s the performance outcome.? Her waterproof, groutless wall system cuts install time from 5 days to 2. But that’s not what sells. What sells? Faster unit turns. Happier residents. Lower churn. More lease-ups.? What we covered:Why maintenance delays = resident churnHow to sell time savings, not specsWhat it means to align with ops, not just aestheticsWhy distribution is won by reducing friction, not flashing features? “If it’s not a hell yes, it’s a hell no.”Yovonne’s style is no-nonsense, ops-driven, and laser-focused on results. She speaks in work order velocity, not vanity metrics. And her sales approach? All about eliminating drag and unlocking NOI.This one’s for anyone who: ?? Sells into SFR/BTR ?? Builds tech or services for ops teams ?? Wants to stop pitching features and start closing outcomes#GettingToHellYes #PropTech #Multifamily #SFR #BuildToRent #Operations #LeaseUps #ResidentExperience #YovonneKenny #LinkedInLive
