About this episode
? New on the blog: How to Get to "Hell Yes" in Multifamily ?What does it really take to get buy-in—from your team, your clients, your partners?? John Carlson, CEO of Mark-Taylor, shares how they built a culture where trust isn’t just a buzzword—it’s a business advantage.In this candid interview, we talk: ? Internal selling vs. external persuasion ? Why principles beat processes ? How real transparency drives real results ? Turning site-level resistance into enterprise-wide innovation? “You don’t need perfection to earn loyalty. You need consistency and care.” — John CarlsonIf you’re leading change in multifamily (or trying to), this is your roadmap.? Read the full story here #Multifamily #Leadership #Culture #Innovation #GettingToHellYes #PropertyManagement #MarkTaylor #RealEstate #CX
