About this episode
?? Getting to Hell Yes in PropTech with Edward CohenWhy do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes?In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech.? “We don’t sell plastic—we sell peace of mind.” ? Discover the ROI behind compliance and leak detection. ? Learn what actually drives change in a risk-averse industry.? Tune in to unlock how to lead with empathy, urgency, and real value.#PropTech #Podcast #GettingToHellYes #RealEstateInnovation #SalesStrategy #PreventiveTech #InsuranceTech
