About this episode
Getting to “Hell Yes!” with Dana Dunford: Why the Real Innovation in Proptech Starts with the Underdog? “Fifty percent of it is just hard work. The other fifty percent is luck - right place, right time.” – Dana DunfordDana Dunford didn’t come from real estate. She came from Apple, Nest and a spreadsheet full of rental headaches. That mix led her to launch Hemlane, a property management platform built not for the REITs but for the 72% of landlords who self-manage.? These aren’t the folks on CoStar. ?? They’re the ones managing duplexes from two time zones away. ? And they’re the future of housing, if we give them better tools.What stood out most from our conversation:? Innovation doesn’t trickle down. It bubbles up. ? If users won’t pay for it, it’s not solving their real problem. ? Don’t chase features, chase outcomes. ? And don’t build for logos, build for loyalty.? “You don’t start disruption from the top. You start at the bottom.” – Dana DunfordIf you’re in proptech, SMB SaaS or just believe in the power of overlooked customers then this one’s for you.#proptech #startups #productstrategy #rentalhousing #hellyes #bootstrapped #founderjourney
