About this episode
Newsletters are not dead, Dylan from Growth in Reverse breaks down how indie founders and B2B operators are building 5-figure audiences and monetizing with just email.He shares the underrated metric every newsletter creator should track, how to launch a newsletter from scratch, and why owning your distribution is your biggest unfair advantage.We also go deep on- Sponsorships- Paid ads- Personal vs Company branding- How to stay consistent even when life gets in the way.Whether you're just starting or scaling, this episode is a must-listen.Timestamps:00:00 - Quick intro & Dylan plugs01:30 - The most overlooked truth about newsletters02:55 - One North Star metric every founder should track05:00 - Why owning your distribution is non-negotiable06:45 - How to start a newsletter from zero08:30 - Educate, Inform, Entertain: The content trifecta09:40 - How to *sell* through newsletters without annoying your readers11:55 - When to start thinking about sponsorships13:45 - Monetizing early: ads, partnerships & paid growth17:00 - Newsletter commitment: Why 10+ editions matter20:05 - Favorite growth channels: Paid, organic, lead magnets24:00 - Facebook ad hack that landed 20+ subscribers before launch27:10 - Building your system: SOPs, templates & content blocks30:00 - Should you steal playbooks? How to filter growth tactics33:00 - Writing vs Talking: Choosing the right medium36:00 - Guest posts, collaborations & ownership issues38:05 - Smart ways to collect feedback from your audience42:10 - Building brand: Personal vs Company vs Thematic45:30 - When personal branding blocks startup acquisitions47:00 - Behind the scenes at Growth in Reverse50:00 - Final tips for founders building in public
