About this episode
Subscribe here https://newsletter.fundsandfounder.com/subscribeIn this episode of Funds and Founders, we sit down with Becca, co-founder and COO of Workweek, a rapidly growing B2B media company. Becca shares her journey from customer success roles to building a multi-million dollar media business. Learn how Becca:- Transitioned from The Hustle to co-founding Workweek- Built a portfolio of niche B2B media brands- Leverages the "knowledge expert paradox" to create valuable content- Manages remote teams and builds company culture- Balances work and personal life as a founderWhether you're an aspiring entrepreneur or looking to scale your media business, Becca's insights on content creation, audience building, and business growth are not to be missed!Timestamps:0:00 - Introduction and Becca's background1:06 - The start of Becca's entrepreneurial journey2:19 - Transitioning from employee to founder mindset4:09 - Building a strong co-founder relationship5:51 - Managing conflicts and decision-making as co-founders8:28 - From idea to launch: The birth of Workweek12:02 - The "knowledge expert paradox" in B2B media14:51 - Building and scaling niche B2B media brands18:42 - Strategies for content creation and distribution22:34 - The importance of authenticity in content26:44 - Team building and remote work culture31:35 - Insights on newsletter growth and audience building37:35 - The role of personal branding for founders41:26 - Balancing work and personal life as an entrepreneur45:54 - Tech stack and tools for running a media business50:51 - Resources for aspiring entrepreneurs56:38 - Exciting developments and future plans for Workweek59:30 - Closing thoughts and how to connect with Becca#MediaStartup #ContentCreation #B2BMarketing #Entrepreneurship #WorkweekMedia #podcast #startup #founder
