About this episode
Today, I'm joined by Zack Isaacs, founder & CEO of Movemint. Movemint is an athletic events platform connecting participants, organizers, and brands through registrations, training integrations, and sponsorship marketplace. In this episode, we discuss modernizing the event registration experience. We also cover: Events driving high-intent spending cycles Growing through Strava and Meta integrations Providing race sponsors with data and analytics Subscribe to the podcast ? insider.fitt.co/podcast Subscribe to our newsletter ? insider.fitt.co/subscribe Follow us on LinkedIn ? linkedin.com/company/fittinsider Movemint's Website: www.movemint.cc For Brands: https://www.movemint.cc/brands For Organizers: https://www.movemint.cc/why_movemint - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:08) Zack's background (02:10) Movemint's atomic unit (03:21) Legacy platform gaps and opportunities (04:30) High-intent spending cycles (05:12) Prioritizing organizers and brands (07:00) Movemint for Brands launch (08:05) Strava's community playbook (09:40) Small to large organizer evolution (11:15) NYC Marathon vs. tech-enabled events (12:01) Building community on other platforms first (13:20) Strava and Meta integrations (14:10) Training data driving event signups (15:10) Run club boom and COVID tailwin
