About this episode
Today, I'm joined by Sam O'Keefe, co-founder & CEO of Flex. Enabling use of HSA and FSA funds at checkout, Flex unlocks tax-advantaged spending on preventative health products — from fitness and recovery to supplements and wearables. In this episode, we discuss making "pay with HSA/FSA" as common as PayPal. We also cover: Confusion around HSAs & FSAs Value props for merchants and consumers Integrating with Equinox's membership flow Subscribe to the podcast ? insider.fitt.co/podcast Subscribe to our newsletter ? insider.fitt.co/subscribe Follow us on LinkedIn ? linkedin.com/company/fittinsider Flex's Website: www.withflex.com Shop with Flex: www.withflex.com/shop Instagram: www.instagram.com/paywithflex/ LinkedIn: www.linkedin.com/company/withflex/ X (Twitter): https://x.com/paywithflex Sam's Email: sam@withflex.com - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:39) Sam's background (02:26) Why HSA/FSA funds are hard to use (04:00) Making HSA/FSA work (05:35) IRS regulations (07:05) The education problem (09:00) Merchant value proposition (10:30) Increased accessibility (11:10) API-first infrastructure (12:05) Custom integrations (14:40) Patterns across fitness, sleep, supplement
