About this episode
The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream. Key highlights from the episode: - The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity. - Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities. - Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations. Leave us a voicemail! Our favorite quotable moments: "Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett "People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Anthony Schreiber - LinkedIn Plunge - Website Plunge on Shark Tank - Watch Here Andrew Spellman - LinkedIn Asher Gardner - LinkedIn Therabody - Website, Instagram and LinkedIn Therabody App - Download Here Therabody Reset Locations - Here T
