About this episode
Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other industries, this episode is packed with brilliant insights on how to create a "sticky" business that defies market pressures and turns customers into disciples. Key highlights from the episode: - Know Your Customer Intimately: Get "insanely curious" about your members, because the person who joined your gym isn't the same person they are today. - The Power of the Inner Circle: For female members, the "inner circle" of 2-3 friends is a primary source of information. Gaining a higher market share of these circles can increase member loyalty and tenure. - High-Tech, High-Touch: The future of the customer experience in the fitness industry will exist at the intersection of high tech and high touch, where you leverage technology while focusing on human moments that algorithms can't compete with. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "The members that you have in your club right now are not the same people that joined." - Amanda Stevens "If you make people advisors, you make them advocates." - Amanda Stevens "Customer experiences are really just employee experiences played out one by one." - Amanda Stevens Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses:
