About this episode
Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this episode is a must-listen. Michelle explains the difference between influence and authentic persuasion, introduces her four persuasion types, and gives practical, 1% tips you can implement today to become a stronger communicator and get more of what you want in life. Key highlights from the episode: - Persuasion vs. Influence and the Four Types: Michelle advocates for persuasion as the assertive approach to achieve lasting change, contrasting it with coercive influence which often leads to "buyer's remorse". Her system identifies four persuasion types—Wise Owl, Commanding Eagle, Friendly Brolga, and Captivating Peacock—to help tailor communication to the specific stakeholder. - Managing Objections with P.O.O.: Use the five-step "Pacing Out Objections" (POO) technique to handle common sales resistance. A crucial step is to stop using "but" and "however," which trigger a fight/flight response, and instead use joining words like "and" or "so" to bridge your argument. - The Power of Commitment and Position: To sell professionally without being pushy, leverage the Law of Commitment and Consistency by having the customer articulate and commit to their own goals, such as by completing their own goals form. For better listening, adopt Second or Third Position (focusing on their needs or an elevated view) rather than the self-indulgent First Position. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/revie
