About this episode
Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation, and dynamic fitness experiences that go far beyond traditional workout models. The episode also features additional perspectives from Jalynn Brown, who provides three key strategies for building strong instructor relationships, and Ken Reinig, an insurance specialist offering valuable business insights. Key highlights from the episode: - Strategies for instructor retention and building a thriving group fitness team - Innovative approaches to group fitness programming that drive member engagement - Insights into combating social isolation through community-focused fitness experiences Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: "People need people." - Ingrid Knight-Cohee "33% [of people] say strength is their number one goal." - Ingrid Knight-Cohee "When you're accountable to an instructor, and when you've got a tribe... your motivation comes easier." - Ingrid Knight-Cohee "Everyone is struggling to find quality instructors right now." - Ingrid Knight-Cohee Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Ingrid Knight Cohee - LinkedIn, Facebook and Instagram Episode 297 - Listen Fitness World - Website Msingi Group Fitness Program - Website and Instagram Merch Sponsor: Pursuit Performance - Website Be a Merch Sponsor -
