About this episode
Do you have a "me" or a "we" fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market. You'll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track. Key highlights from the episode: How to transition from a "me" to a "we" business model. Developing a brand culture that aligns team values and member experiences. Creating an advocacy ecosystem that goes beyond traditional fitness services. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Zach Coleman - LinkedIn, YouTube and Instagram GymMark - Website Merch Sponsor: Be a Merch Sponsor - Here In The Trenches With A REXer: Jared Williams - LinkedIn The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook REX Roundtables - Website and Email Wise Words: Hailey's Website, Instagram, Facebook, and LinkedIn. Hailey's Podcast.
