About this episode
What if you designed a new class of vehicle from the ground up?Joseph Cohen first cofounded Universe, the mobile-first website builder, before turning his attention to the physical world. He and his brother Eddie Cohen now run Infinite Machine, an automotive company reimagining how people move through cities — not with cars, but with something entirely new, starting with the electric motorcycle.We met at Infinite Machine's headquarters in New York City, where Joe walked us through the design philosophy behind “non-car” vehicles, why electrification unlocks radical new form factors, and what it means to bet on autonomous people over autonomous cars.00:00 – Intro: Color Outside the Lines01:50 – A New Symbol for Freedom05:52 – The Stolen Vespa09:49 – The P1 vs. The Vision Pro12:52 – Hard Modernism17:26 – Painters Who Paint Factories19:42 – Ten Times the Trips23:33 – The Vespa Has No Engine27:51 – Ask New Questions32:00 – The Company as Medium34:11 – Outro: What Memories Will You MakeS2:E5 Joseph Cohen: Infinite RideHosted by Soleio and produced by Room 3: room3nyc.com @room3nycFirst of Kind is powered by our sponsors:Framer — framer.comCursor — cursor.comVercel — vercel.comProfound — tryprofound.comWebsite: firstofkind.comYouTube: youtube.com/@firstofkind𝕏: x.com/firstofkindThreads: threads.com/firstofkind_Instagram: instagram.com/firstofkind_Hashtag: #FirstofKind
