This Venture Investor's Best Advice: "Sell the Wind, Not the Sailboat"

This Venture Investor's Best Advice: "Sell the Wind, Not the Sailboat"

57:02 Mar 4, 2026
About this episode
Spartan philosophy, built in the black-ops lab of business: https://linktr.ee/ryan_hanleyYou're building a world-changing product.You've obsessed over every feature, every line of code, every pixel. Your sailboat is perfect.So why isn't anyone buying it?Because you're selling the wrong thing.Chris Van Dusen is a venture investor who has built and sold multiple 8-figure companies. He's seen thousands of pitches. He knows why most founders fail.And he's about to give you the one piece of advice that changes the entire game.It's a secret the best founders know and the rest of the world misses. Stop selling the sailboat. Start selling the wind.This isn't just a podcast. It's a strategy session that will change how you think about your business forever.This is the way.- Hanley?? Listen to audio version of the podcast: https://linktr.ee/ryan_hanleyGUEST: Chris Van DusenChris is the Managing Partner at Solyco Capital, an "accidental entrepreneur," and a Brazilian Jiu-Jitsu black belt who applies the principles of the mat to the boardroom.? LinkedIn: https://www.linkedin.com/in/chrismvandusen/? Solyco Capital: https://www.solycocapital.com/This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. ? Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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