About this episode
Titan Immel doesn’t follow the traditional ag retail playbook—and that’s exactly why his businesses are growing.In this episode, we sit down with the founder of AgHub Midwest and Ten Percent Ag to unpack how a 17-year-old seed dealer turned into a diversified ag entrepreneur serving tens of thousands of acres across the Midwest.We dig into:How Titan started selling seed while still in high schoolWhy he stepped away from farming to build an ag services businessThe independent retailer model behind AgHub MidwestHow variable-rate prescriptions and precision tech drive value for farmersSelling farm chemicals shipped direct to the farm at just 10% over costScaling aerial application with helicopters and spray dronesThe hiring challenges in rural ag—and why character matters more than resumesUsing consultants to break growth plateaus and plan for 2.5x expansionBuilding multiple businesses simultaneously without losing focusThis episode is a real-world look at modern ag entrepreneurship, where technology, logistics, people, and margins all have to work together. Whether you’re a farmer, ag retailer, or someone thinking about starting something of your own, Titan’s story offers a blueprint for doing ag business differently—and sustainably.
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