About this episode
99% of registered fleets belong to small and mid-size businesses — but the EV industry wasn't built for them. High upfront costs, years-long waits for grid access, and charging solutions designed for large operators have left the backbone of the American economy behind.This week on Everybody in the Pool, we meet a founder who’s changing that. Galina Russell, co-founder of Mitra EV, built a turnkey solution that bundles electric trucks and vans with charging infrastructure, so plumbers, electricians, and delivery companies can electrify their fleets without the logistical headache.We talk about:Why small commercial fleets are the most overlooked (and impactful) EV opportunityThe barriers to EV adoption for small and mid-size business ownersMitra’s "laptop and charger" model: leasing vehicles and installing charging together, from day oneHow Mitra works within existing grid capacity instead of waiting years for new powerBattery storage, peak shaving, and the vision for 50 megawatts of distributed backup powerWhy cost savings — not climate ideology — is the killer pitch to small business ownersLinks:Mitra EV: https://www.mitra-ev.com/Galina’s book recommendation, The Grid by Gretchen Bakke: https://www.bloomsbury.com/us/grid-9781632865687/All episodes: https://www.everybodyinthepool.com/Subscribe to the Everybody in the Pool newsletter: https://www.mollywood.co/Become a member for the ad-free version of the show: https://everybodyinthepool.supercast.com/ Hosted on Acast. See acast.com/privacy for more information.
