About this episode
Host Chris Adams speaks with James Martin about how to communicate the environmental impact of software to a general audience. Drawing on his background in journalism and sustainability communications, James shares strategies for translating complex digital sustainability issues into accessible narratives, explains why AI's growing resource demands require scrutiny, and highlights France’s leadership in frugal AI policy and standards. From impact calculators to debunking greenwashing, this episode unpacks how informed storytelling can drive responsible tech choices.Learn more about our people:Chris Adams: LinkedIn | GitHub | WebsiteJames Martin: LinkedIn | WebsiteFind out more about the GSF:The Green Software Foundation Website Sign up to the Green Software Foundation NewsletterNews:Environmental Footprint Calculator | Scaleway [14:19]AI on a diet: how to apply frugal AI standards? - Schneider Electric Blog [26:03] Frugal AI Challenge | Hugging Face [33:33]Greening digital companies: Monitoring emissions and climate commitments Resources:Why Cloud Zombies Are Destroying the Planet | Holly Cummins [14:47]European Sustainability Reporting Standards (ESRS) [21:22]EcoLogits [21:54]Empire of AI - Wikipedia [29:49]Hype, Sustainability, and the Price of the Bigger-is-Better Paradigm in AI | Sasha Luccioni et al. [30:38] Sam Altman (@sama) on X [31:58]Référentiel général d'écoconception de services numériques (RGESN) - 2024 [37:06]
