About this episode
What You’ll Learn:Why legacy OMS architectures struggle in modern fulfillmentHow orchestration is different from integration—and why it mattersThe real reason Amazon can keep its delivery promisesWhy EDI still dominates $33T in global trade—and what to do about itWhat composability looks like in warehousing vs. commerceHow AI is shifting the scale-up model for logistics operationsThe strategic gap between system connectivity and execution logictech. Highlights:[00:03:48] – What’s broken in traditional OMS architecture[00:06:10] – The orchestration gap and delivery promises[00:08:11] – Why logistics hasn’t adopted composability[00:13:46] – $33T and the enduring power of EDI[00:20:34] – AI-native ops and the future of lean scale[00:23:30] – What Pippen reveals about agent-based orchestrationQuotes:[00:05:10]: “Legacy order management systems are applications sitting on top of a database… they demand to be the system of record.” – Kelly[00:06:57]: “The true game changer is when you combine with the iPaaS… I know what an order actually means. It's not just a translation. That changes so much of your business.” – Ninaad[00:09:52]: “The fundamental problem: consumers are buying on more and more channels.” – Mo[00:21:22]: “Building a $10 million ARR business with just a few people is now possible with AI.” – NinaadAbout the Guests: Mo Afshar is the Co-Founder and CEO of Pipe17, a logistics orchestration platform that helps brands and 3PLs connect and automate fulfillment workflows. LinkedIn Kelly Goetsch is the COO of Pipe17 and formerly Chief Strategy Officer at commercetools and Co-Founder of the MACH Alliance. LinkedInPipe 17 LinkedInThose interested in learning more about Pipe17 or seeing a demo can visit this link https://pipe17.com/book-a-demo/
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