About this episode
WHAT YOU’LL LEARN
How digital twins reduce CapEx before construction begins
How to move AI from pilot to enterprise-wide deployment
How to cut corporate red tape for rapid pilot execution
How to design KPIs for objective pilot success measurement
Why 50% pilot failure is a healthy innovation benchmark
How to productize AI use cases for warehouse scale
How to avoid “pilot purgatory” in logistics transformation
HIGHLIGHTS
00:00–02:00 | AI Fatigue & The Shift to Production
02:00–05:00 | Scaling Digital Twin Across 100+ Buildings
05:00–07:30 | CapEx Reduction & Engineering Simulation ROI
07:30–10:00 | Run-State Optimization & 20% Throughput Gains
10:00–14:00 | The PepsiCo Labs Pilot Framework
14:00–18:00 | Designing a Culture That Celebrates Failure
18:00–23:00 | Quantifying Innovation & Moving to Production
TOP QUOTES
[00:06:00] “Here you can simulate and debug everything before you've invested your first CapEx dollar.” - Anna Farberov
[00:08:00] “So I think we were able to demonstrate 20% throughput increase in a pick rate.” - Anna Farberov
[00:12:00] “By design, we want 50% of our pilots to fail.” - Anna Farberov
[00:18:00] “Move to production. Don’t just test.” - Anna Farberov
ABOUT THE GUEST
Anna Farberov is GM of PepsiCo Labs, where she leads PepsiCo’s global engagement with technology companies—from breakthrough startups to the world’s largest enterprises. In this role, she partners with senior executives and innovators to identify, test, and scale technologies that are transforming how PepsiCo operates across data, AI, manufacturing, supply chain, agriculture, and commercial functions. Her work powers growth, efficiency, and resilience across one of the world’s largest consumer goods companies.
Beyond PepsiCo, Anna is recognized for building innovation models that bridge corporations, technology providers, and investors—accelerating adoption of cutting-edge solutions at scale. She has worked across industries to help leaders translate complexity into clarity, align technology with strategy, and move with speed and impact in times of disruption.
A frequent speaker at global conferences, Anna shares insights on how leaders can harness innovation ecosystems, build future-ready organizations, and lead with clarity and purpose in an era of rapid technological change.
LINKS MENTIONED
Pepsico Labs: https://www.labs.pepsico.com/
Anna Farberov on LinkedIn: https://www.linkedin.com/in/anna-farberov/
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